Starting your own website can be a very exciting process, and, if you wish to enjoy a lot of traffic on your site, can be a competitive one. As you probably know, working with a professional website hosting company such as Network Solutions is a very good idea if you want your website to be more than a simple personal page or advertisement, or a blog or something of the like.
2 Things to look before buying a Domain Name
Choosing the domain name
Perhaps the most significant benefit offered by these companies is the ability to register a legitimate and professional sounding domain name upon which to build your site. When you register a domain name, however, there are actually a good number of things to think about, rather than just what name you’d like to have, or whether you’re hoping for a “.com” or “.net” address. Your domain name can actually be a major strategic advantage, if chosen carefully, in directing traffic to your site. Here are a few tips that may help you in choosing your domain name:
Choose the simplest version
It may seem obvious, but choosing the simplest version of the name you desire can do a lot in terms of directing traffic to your site. It is not difficult to understand why. Try to recall a time when you’ve attempted to go to a website that you weren’t sure existed, but you guessed the address simply because of the name of whatever it is you were looking for. For example, say there is a sandwich shop called Sara’s Sandwich Shop, and you want to look it up to see when it closes… you likely won’t try sss.com, or sarasandwiches.org – the first option you’d likely attempt is simply sarassandwichshop.com. So, if you were Sara in this situation, it is plain to see that the most simple, to the point, and obvious domain name is likely to draw the most traffic simply because it will be easy to guess. Do not get cute with your domain registration; get obvious.
Look for similar sounding domain names
Another thing to consider when choosing a domain name is whether or not you would benefit from also buying similar names. Particularly if you are starting a website for a business, this might be a good idea and a way to gain a competitive advantage, for two reasons:
- First, if you buy a few similar domain names, you will keep your competitors (or random companies that simply happen to have similar names) from receiving web traffic that you wish to be directed towards yourself.
- Second, you will have a way of increasing the probability that traffic finds you – going back to the previous example, if Sara registered sarassandwichshop.com AND sarassandwiches.com, she could set up the latter to link people automatically to her actual website. This way, even people who guess the wrong address have a chance of ending up on your website. These are just a couple of things to consider during the important process of registering your domain name.
If I summarize the post, The two most important things to look before buying a domain are Simple and easy to type domain name and second thing is availability of similar sounding domains.None found.