Keyword research is a key factor in getting right visitors for your website. Getting just random visitors to your website is not something you ever wanted. Appropriate visitors will stick to your blog if they like it.
Understanding the value of a keyword is important in terms of SEO and to do the same you must understand your website. You can do some tests based on the articles present in your website. In this post I’ve mentioned some free keyword research & analytics tools that will help you to do a basic keyword research and analysis for better SEO.
Free keyword Research Tools
Google AdWords keyword Tool is one of the most popular keyword suggestions tools being used by webmasters. This tool suggests the keywords based on competition, Global monthly searches, Local monthly searches and the keywords extracted from various websites.
The Keyword Tool can help you find keyword and ideas that you might not think of while creating your blog post and article. You can use the Keyword Tool to experiment with broad keywords, and then you can try more specific keywords.
Bing keyword research tool is a part of Bing webmaster tools. As claimed by Bing, the keyword research tool is an organic tool which helps users to find query volumes for phrases and keywords.
The Bing Ads Intelligence tool is a keyword research and optimization tool that operates in Microsoft Office Excel 2007 and now 2010. It provides keyword expansion, research, pricing and KPI data, allowing you to maximize marketing ROI for your paid search and content ad campaigns.
You can build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and Yahoo! network data, including: relevance, volume, cost history, demographic and geographic.
Keyword Eye is a suite of visual keyword and competitor research tools to help with your PPC and SEO campaigns. You can find relevant keywords quickly by using unique visual approach in keyword brainstorming. Free and paid versions are available.
TagCrowd is a web application for visualizing word frequencies in any text by creating what is popularly known as a word cloud, text cloud or tag cloud. You can create a tag cloud from any text to visualize word frequency. TagCrowd has very simple interface and users can paste many keywords in one shot.
Another useful keyword research tool for SEO. Wordtracket also provides access to other free tools after signing up. Also, user will get nine articles that will boost your website’s search engine ranking.
Free Analytics Tools
Awstats is free real time log file analyzer which provides advanced statistics for your website. Awstat is a superb tool providing complete analysis on various terms. If you’re having cPanel on your web hosting account then you can see you website statistics by visiting Awstat link under ‘Logs’ category. You will find every possible statistics for your website which includes Monthly history, Days of week, hours, countries, hosts, visit duration, File type etc..
Google Analytics is one of the most used tool by webmasters providing advanced statistics for your website. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Google analysis tool includes Real-time reporting, Custom reports, Custom variables, Advanced segmentation, Dashboards etc..
Clicky is a real time web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. This is a really nice analytics option for those that want an alternative to Google analytics. Cilcky Analytics tool includes Basic options, Visitors data, Campaigns, Twitter followers status, Links, Engagement, Locale, Traffic sources etc..
Piwik provides you with detailed reports on your website visitors; the search engines and keywords they used, the language they speak, your popular pages, and much more. Web analytics features of piwik provides top keywords and search engines, websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, Desktop VS Mobile, engagement, top campaigns, custom variables, top entry/exit pages etc.. It is also a good alternative to Google Analytics.
GoingUp! provides first class web site analytics and seo tools for your website. With GoingUp!, easilytrack visitors, monitor sales, see conversion rates, and improve your search strategies. GoingUp! offers the most complete web site analytics around. GoingUp! aims to put all the tools to improve your website’s performance in one easy to use place. Also, GoingUp plugins are available for WordPress, Blogger, Joomla, Drupal & Simple Machines Forum.
GoinUp features Web stats, Traffic Trend Analysis, Referring keywords, Visitors locations & maps, Action & goals etc..