Google Sitelinks provides better navigation for your website in Google search results and it also helps users to understand your website quickly. If you Break the words ‘sitelinks’ and you’ll get two valid words ‘site’+‘links’. The term ‘site’ stands for your website URL and the term ‘links’ refers to your website content, its nature, people behind this, Shortcuts and your pillar articles that brings good amount of traffic to your website from search results. Is there any way get Google sitelinks quickly? No! because Google sitelinks are automatically generated links that may appear under your site’s search results.
When Livefive.com got Its Google sitelinks then I notice few things that will help Google sitelinks algorithm to understand the structure of your site and In return you could get Google sitelinks for your website.
Create Useful links on your Website
If you see in the above image, It is Google sitelinks for Lifefive.com. You can clearly Sitemap and About Page link. A tag present on Lifefive ‘Music’ and two recently published but very popular posts . Here, Google sitelinks generator thinks that these are the important links present on my website and it can be changed accordingly. Also, I’ve got Google sitelinks for above mentioned links and sitelinks which Google will generate for your website may be different and according to your website structure, niche and popular articles. Remember that the actual motive must be to create Useful links for users.
Improve Website Structure
Structured websites are easy to understand for the users and as well as search engines. If you’re looking forward to get Google sitelinks for your website then improving the structure of website will definitely help you.
- As I already mentioned about Sitemap on first point. Never forget to create Sitemap of your website.
- Create simple directory structures on your website and avoid creating and nesting too many sub-directories. Creating …/dir1/dir2/dir3/dir4/dir5/dir6/page.html, using directory names is not at all recommended.
- Do not change permalinks of your Posts, Pages and Categories.
- For better navigation, create different Categories for specific posts and make them clearly visible on your website menu.
- Tag your posts with relevant keywords and do not create unusual tags. For example If you are writing two posts on SEO and these posts somehow relates to Google, then you could use one tag i.e ‘Google’ for both the posts.
- Do not change the appearance of your website regularly. I know that there are many free and quality website templates and Themes are available to download but changing website theme regularly may change the structure of your website. Giving a make over to your website isn’t a bad idea but not on regular or monthly basis.
- Website search is very useful in creating a Good Structure. So, give priority to website search box and give it a primary location on your website.
- Create Internal Links on your website. Linking one useful post to another relevant posts is always good for traffic and SEO. Internal links positively contribute to Site Structure and improve it.
Note that If the structure of your site doesn’t allow Google sitelinks algorithm to find good sitelinks on your website, or Google think that the sitelinks for your site are not relevant for the user’s query, it won’t be shown on Google search results.
Use Anchor Texts, Informative ‘alt’ Texts and Avoid Duplicate Content
An Anchor text or link title is the visible, clickable text in a hyperlink. Whenever you create a hyperlink with a text, make it useful and describe about the hyperlink with the text. For example:
<a href=http://lifefive.com>Lifefive</a>, here Lifefive is an anchor text displays on the webpage as ‘Lifefive’ which is quite easy to read.
‘alt’ text [Alternative text] is the text associated with an image that serves the same purpose and convey essential information as the image. In situations where the image is not available to the reader because they have turned off images in their web browser, or are using a screen reader due to a visual impairment, the alternative text ensures no information or functionality is lost. Example of ‘alt’ text:
<img alt=”Fancier author box WordPress plugin provides Author Bio and Latest post tabs with Author image and information.” src=”http://lifefive.com/wp-content/uploads/2012/11/Fancy-Author-Box-WordPress-Plugin.png“>
Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Duplicate content can result a poor user experience, when a visitor sees substantially the same content repeated within a set of search results. Hence, look for the duplicate contents such as Images, Posts, Pages, Categories, Title etc. and delete them from your website. Removing duplicate content will ensure uniqueness of assets present on your website and finally you could get Google sitelinks and better position in search results.