Many Bloggers chose Blog Commenting and Guest Blogging for link acquisition from other popular and ‘dofollow’ blogs. Indeed, It is the hassle free way to get good amount of Backlinks to your site. Bloggers and website owners [Let’s suppose its you] who allows Guest Blogging on their weblog should be careful and you should verify the reputation of the guest poster’s blog because you’re going to give a backlink to return the favor and if guest poster’s website becomes a piece of junk in future then definitely Google will punish you as well. Matt Cutts have posted a video on How Google Treats and take actions on spammy Guest Blogging activities.
I’ve seen Guidelines, Rules & Regulations on many Blogs and websites regarding Guest posting. It’s true that every blogger wants to have unique and quality content of their Blog and to do that they also accept good articles written by Guest authors on their blog. Here, the question that came in my mind: Is setting up Guest Posting Guidelines is enough? because I’m pretty sure that any blogger would not allow copied content or old ideas served in a new manner on their blog. Being a blogger what will you do If a very nice looking website become a piece of junk in future and you’ve published a guest article written by that blog’s author and gave him a backlink 6 months ago?
To be very honest we had already suspected such kind of scenario and decided not to allow Guest Posting on Lifefive until we get a checkpoint. Bloggers must be careful when they allow Guest posting on their weblog because now Google has got an answer for Spammy Guest Blogging activities. I’ve posted some suggestions to treat this issue wisely and few Guidelines said by matt cutts for blogging startups and intermediate bloggers.
How Google take actions on Spammy Guest Blogging Activities
If you are doing so many Guest activities on your blog then you’re also doing Article spinning. If your guest authors are not adding quality content on Guest posts and writing for sake of link acquisition and on the other hand you’re allowing such things on your blog then Google is going to take action by hammering your blog’s Search Engine Ranking.
Any links intended to manipulate or endorse a site’s ranking in Google search results may be considered as a part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of Google search results, and as such is a violation of Google’s Webmaster Guidelines.
How to prevent Spammy Links, Articles and Blogs/Websites in Guest Blogging
- Judge the content carefully: If you have got a new Guest Post from unknown or a new source, Judge the content carefully. Look for the similar topics on web. Also, personally contact the Guest Author via email/Facebook/Twitter and ask their motive and do thank them for the post and continue the future conversations.
- Check for the images: Do not allow copied or irrelevant images on Guest’s post. In case if the content is Good and image is copied or widely used on other blogs and websites then it could create a bad impression for your website.
- Subscribe to RSS feed of Guest Author’s website and keep checking their website after regular intervals. If any suspicious activity is found, unlink the website or blog from the article and do notify the Guest Author about the same.
- Set Backlink Validity: Set a Rule in which backlinks will be valid for only next 3 months or for any other period you think to chose. However, I agree to the fact that In such scenario no body would be interested in writing an article with such restrictions, especially If your blog is not a Big destination. Here, you can also offer ‘nofollow’ backlinks after particular period.
- Google dislikes Excessive link exchanging techniques such as ‘Link to me and I’ll link to you’. So be careful when you link to any other website. Try to analyze and predict future of that website.
- Decide what is right for your Blog Readers and Website visitors: Before making any single decision, ask yourself that ‘Is this going to be beneficial for my page’s visitors’? If No, cut the crap out.
Matt Cutts Video on ‘Does Google take action on spammy guest blogging activities?’