Schema.org is a Joint effort from major search engines such as Google, Bing, Yahoo! & Yandex to improve the web search results by creating schema supported data markup called ‘Microdata’. On page schema markup helps search engines to understand the information and provide valuable results for users. A normal user will visit your WordPress blog and instantly recognize the website content, niche, service etc.. Search engines are pretty dumb enough to understand your website contents and articles and you need to tell them about your posts and articles in the requested manner and schema supported markup helps you to do the same.
Schema supports Microdata and Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Microdata helps search engines and web crawlers better understand what information is contained in a web page, providing better search results. The bad news for WordPress users is: ‘WordPress strips the Microdata from the page’ and you have to look for alternate options until WordPress releases the fix. There are few plugins for WordPress which allows to put schema supported data markup [Microdata] to your WordPress Blog.
Schema Creator by Raven WordPress Plugin allows you to insert Schema.org microdata to WordPress posts. Based on the nature of the Post you can specify the post type or schema such as ‘Review’, ‘Product’, ‘Person’, ‘Even’, ‘Organization’, ‘Movie’, ‘Book’ and ‘Recipe’. To insert schema to your post/Page click on icon above the Post/Page rich text editor (next to the Add Media icon).
Fill in the form, and then insert it into your page/post. The plugin uses shortcode, so you can easily edit the schema after you create it.
If you think your post is not about the Schema Type given in the Schema Creator form, leave it blank and do not use Schema creator for that post.
Schema Creator Settings
itemprop & itemtype assumes that Your webpage is not fully integrated with HTML5 data properties for microdata. This option will create small code inside the full content with extra microdata from schema.org. This settings will be applied only on singular pages, post or to custom post type.
Author Product Review WordPress plugin allows you to add your rating about the product. For example if you’re reviewing a mobile phone on your blog post then you can add your own/Blog rating about that Mobile phone. Adding this Schema.org markup will show product rating, author name and price in Google results and better your search ranking in general.
After Installation, Author Product review box will be shown on the right side of post editor box.
WordPress Opengraph & Microdata Generator WordPress plugin adds schema.org microdata and Facebook Opengraph to header section of your blog. This plugin optimizes your blog and helps search engines to index your website to show rich snippets. This plugin also let Facebook, Google+ and Twitter users to share your blog with proper title, description, URLs and image.
itemprop WP for SERP/SEO Rich snippets WordPress plugin built in function to filter element attributes and adding meta tags with schema.org item properties. If you’re using Schema Creator by Raven WordPress plugin then you don’t need to install this as Schema Creator Plugin already has this feature. As mentioned Schema creator plugin description, this plugin
<span itemscope itemtype=”http://schema.org/Article” class=”itempropwp-wrap”>
<!– Itemprop WP 3.2.1 by Rolands Umbrovskis http://umbrovskis.com –>
<meta itemprop=”name” content=”Title of the Article” />
<meta itemprop=”url” content=”http://example.com/seo-optimized-article/” />
<meta itemprop=”image” content=”http://example.com/images/example.jpg” />
<meta itemprop=”author” content=”http://example.com/author/authorusername/”/>
<meta itemprop=”description” content=”excerpt from post” />
<meta itemprop=”datePublished” content=”2012-09-13 19:17:21″ />
<meta itemprop=”dateModified” content=”2012-09-29 13:33:25″ />
<meta itemprop=”interactionCount” content=”UserComments:356″ />
<!– Itemprop WP 3.2.1 by Rolands Umbrovskis http://umbrovskis.com end –>
itemprop WP for SERP/SEO Rich snippets settings page.